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pulsing

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00:54 Oct 21, 2020
English to Serbian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: pulsing
Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):
  • Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
  • Pulsing-maintenance schedules find applications when managers combine general advertising with specific communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
  • This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4Pulsiranje
Dragana Rajkov-Šimić


  

Translations offered


31 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Pulsiranje


Definition from Doktorska disertacija Univ. Metropolitan:
Pulsiranje predstavlja specijalnu tehniku koja se temelji na intenziviranju oglašavačke kampanje na nekoliko odabranih tržišnih segmenata ili u odabranom vremenskom terminu.

Example sentence(s):
  • Postoji nekoliko programa rasporeda emitovanja poruke koji stoje na raspolaganju oglašivačima: kontinuitet, sezonski (leteći) programi i pulsiranje - Doktorska disertacija  
  • Što se tiče samog rasporeda emitovanja, postoje četiri pristupa, tj. četiri vrste kampanja. To su „kampanje na prepad“ (Blitzing Campaigns), koje su veoma intenzivne i traju samo oređeno vreme, kontinuelne kampanje (Continual Campaigns), koje su ravnomerno raspoređene tokom celog perioda, „pulsirajuće kampanje“ (Pulsing Campaigns), koje su prisutne tokom celog perioda, ali koje imaju periode pojačanih aktivnosti, i „leteće kampanje“ (Flighting Campaigns), koje se pojavljuju samo u određenim vremenskim periodima, npr. četiri puta godišnje u trajanju od po mesec dana. - Moja Firma  
  • Pulsirajuća kampanja-dobija se­ kombinacijom prve­ dve­ me­tode­, vodi se­ računa o kontinuite­tu kampanje­, a u odre­đe­nim vre­me­nskim pe­riodima pro-motivni napori se­ inte­nziviraju. - Planiranje medija i medijskih kampanja  
Dragana Rajkov-Šimić
Serbia
Local time: 06:33
Native speaker of: Native in SerbianSerbian
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