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martech

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15:54 Dec 27, 2019
English to Serbian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
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Summary of translations provided
5 +1marketing tehnologija
Dragana Samardžijević


Discussion entries: 2





  

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1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
marketing tehnologija


Definition from Pisanjezaweb:
Marketing tehnologija ili Martech (kovanica od reči Marketing i Technology) je spoj marketinga i tehnologije. U današnje vreme svako ko se bavi digitalnim marketingom zapravo je i u Martech vodama, jer je digitalni svet, po svojoj prirodi, zasnovan na tehnologiji. Takođe, Martech obuhvata i sve napore, inicijative i alate koji koriste tehnologiju za ostvarivanje marketinških ciljeva.

Example sentence(s):
  • Pobednički tim osvaja nagradni put na jednu od najatraktivnijih konferencija u oblasti marketinških tehnologija MarTech Conference u Kaliforniji i mentorski program od strane DIRECT MEDIA United Solutions, a odabran je glasovima žirija i publike. - Advertiser-serbia  
  • DIRECT MEDIA United Solutions ekskluzivno o ulasku u marketing tehnologije i kreiranju MarTech zajednice - Netokracija  
  • Marketing tehnologije (MarTech) i treninzi - Gaia  
Dragana Samardžijević
Local time: 01:13
Native speaker of: Native in SerbianSerbian, Native in Serbo-CroatSerbo-Croat

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Goran Tasic
5 days
  -> Hvala. *<|:-)
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