GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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10:34 Jul 17, 2014 |
English to Serbian translations [PRO] Marketing - Advertising / Public Relations / marketing tools | |||||||
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| Selected response from: Gordana Sujdovic Serbia | ||||||
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Summary of answers provided | ||||
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4 | razmena oglasa |
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4 | platforme za kupovinu i prodaju oglasnog prostora na internetu |
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4 | berza oglasnog prostora |
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razmena oglasa Explanation: An ad exchange is a technology platform that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[1] and by advertising trade publications such as Advertising Age.[2] The major ad exchanges include: AdECN,[3] which is owned and was purchased by Microsoft in August, 2007 but may have recently been closed down; Right Media,[4] which is owned and was purchased by Yahoo! in April 2007; DoubleClick Ad Exchange, which is owned by DoubleClick,[5] a Google subsidiary purchased in May 2007; Second generation ad exchanges include OpenX and AppNexus. Ad exchanges can be useful to both buyers (advertisers and agencies) and sellers (online publishers) because of the efficiencies they provide. http://en.wikipedia.org/wiki/Ad_exchange Example sentence(s):
Reference: http://www.authorstream.com/Presentation/pkocovic-2065027-tr... |
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platforme za kupovinu i prodaju oglasnog prostora na internetu Explanation: platforme za kupovinu i prodaju onlajn oglasnog prostora Ad Exchanges - Just like a stock exchange, ad exchanges serve as an open online advertising market for buyers (publishers) and sellers (advertisers) to connect. Search advertising has captured a lot of the growth in digital advertising in the past decade fueling the development of search engines. While ruling the search engine market in many countries, Google acquired ad exchange DoubleClick, which rapidly became the biggest player amongst real-time ad networks. http://www.kbridge.org/en/online-advertising-explained-dmps-... en.wikipedia.org/wiki/Ad_exchange An ad exchange is a technology platform that facilitate the bidded buying and selling of ... Second generation ad exchanges include OpenX and AppNexus. Ad Exchanges – Platforme za kupovinu i prodaju oglasnog prostora Kao razultat povećanja efekata i cene prodaje preostalog prostora za oglašavanje za vlasnike online medija, a sa druge strane mnogo transparentniji proces kupovine impresija prema konkretnim potrebama oglašivača, 2008. g. pojavile su se značajne platforme za kupovinu i prodaju online oglasnog prostora – Ad Exchanges. http://www.draganvaragic.com/blog/display-oglasavanje-advert... |
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ad exchange berza oglasnog prostora Explanation: po analogiji s drugim berzama "the bidded buying and selling of"= definicija bilo koje berze: kupovina i prodaja putem nadmetanja "... An ad exchange is a technology platform that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. ..." http://en.wikipedia.org/wiki/Ad_exchange -------------------------------------------------- Note added at 2 days1 hr (2014-07-19 12:29:25 GMT) -------------------------------------------------- berza onlajn oglasnog prostora |
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