like-gate

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00:55 Nov 23, 2020
English to Russian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Internet, e-Commerce
English term or phrase: like-gate
Definition from Marketing Terms:
A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

Example sentence(s):
  • Typically you can expect a very minimal (~10%) drop-off rate for your contest due to a like-gate. Using a like-gate is more than worth this drop-off, as the other 90%+ of non-fans who do like your Page will open a new avenue to market them again and again. Wishpond
  • Many app providers depended on the Like-gate as a major feature of their product. Banning Like-gates could directly impact their livelihoods. Post Planner
  • But, not to worry; since we’ve probably run more Like-Gated promotions than anyone, we’ve sifted through that data to let you know what to expect now that page policy prohibits requiring or even incentivizing for Likes. woobox
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Summary of translations provided
3лайк-гейт
Lesia Kutsenko


  

Translations offered


9 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
лайк-гейт


Definition from qaz.wiki:
Фан-гейтинг (также известный как «лайк-гейтинг») - это практика привлечения большего количества поклонников для страницы Facebook , требуя от пользователей Facebook «лайкнуть» страницу, чтобы получить доступ к определенному контенту, связанному со страницей. Этот контент обычно представляет собой эксклюзивные функции, рекламные предложения , игры или другие материалы.

Example sentence(s):
  • Команда Discovery хочет сделать контент максимально доступным и не верить в лайк-гейтинг. - EverIdeaMag №6  
Lesia Kutsenko
Canada
Local time: 20:41
Native speaker of: Native in EnglishEnglish
PRO pts in category: 18
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