definitions 08:14 Oct 2, 2020
Working Spend Working spend is the amount spent on placing media and content in front of an audience. That could refer to how much you pay to promote a social media post, run a television ad during prime-time hours, or place a billboard in a densely populated city. Non-Working Spend Non-working spend is the amount departments spend on the production of content, as opposed to its distribution to audiences. A brand’s non-working dollars are a function of several necessary expenses, including agency costs and asset procurement. |