placement

Portuguese translation: posicionamento

12:35 Feb 5, 2021
English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: placement
Advertising/Book Purchasing Contract

Advertisements:

Size of the advertisement:
Special conditions:
Placement: (banner + 6 newletters)
ndengue
United Kingdom
Portuguese translation:posicionamento
Explanation:

Políticas de posicionamento do anúncio
https://support.google.com/adsense/answer/1346295?hl=pt-BR

Ad placement policies
https://support.google.com/adsense/answer/1346295?hl=en
Selected response from:

Matheus Chaud
Brazil
Local time: 03:03
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3colocação
Silvia Aquino
4 +3posicionamento
Matheus Chaud
4utilização
David Cabrita
4Veiculação
Felipe Lacerda
4divulgação
Kevin Albuquerque
4posição
Maria Teresa Borges de Almeida
4LUGAR
Giuliano Murta
4Estratégia de anúncio
Luciana Alves
4investimento
ferreirac
4inserção
Katarina Peters
4método de publicação OU método de divulgação
Mario Freitas
4colocação
Raquel Nascimento
3localização (do anúncio)
Ana Vozone


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
utilização


Explanation:
Mais exatamente diria "colocação", mas com a falta de mais contexto e com uma possível generalização acho talvez ser melhor ideia usar "utilização".

David Cabrita
Portugal
Local time: 07:03
Works in field
Native speaker of: Portuguese
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4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Veiculação


Explanation:
Opa.

Felipe Lacerda
Brazil
Local time: 03:03
Native speaker of: Native in PortuguesePortuguese
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5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
divulgação


Explanation:
That's the word we use for advertisement in this context.

Example sentence(s):
  • Precisamos discutir qual será a DIVULGAÇÃO da campanha (Internet, outdoor, anúncios em revistas)
Kevin Albuquerque
Brazil
Local time: 03:03
Works in field
Native speaker of: Native in PortuguesePortuguese
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
colocação


Explanation:
It seems to be the correct term.

Silvia Aquino
Brazil
Local time: 03:03
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Nick Taylor
1 hr
  -> Thank you!

agree  Z-Translations Translator
3 hrs

agree  Oliver Simões
13 hrs
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8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
posição


Explanation:
Creio que se trata do local onde o anúncio é colocado...

https://www.google.com/search?client=firefox-b-d&sxsrf=ALeKk...

Maria Teresa Borges de Almeida
Portugal
Local time: 07:03
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 60
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9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
posicionamento


Explanation:

Políticas de posicionamento do anúncio
https://support.google.com/adsense/answer/1346295?hl=pt-BR

Ad placement policies
https://support.google.com/adsense/answer/1346295?hl=en

Matheus Chaud
Brazil
Local time: 03:03
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 35
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Paulo Gasques
2 hrs
  -> Obrigado, Paulo!

agree  Michael Lourenço Leite: É assim que dizemos no Facebook :)
9 hrs
  -> Obrigado, Michel! É verdade, tanto o Facebook quanto o Google usam esta tradução.

agree  Gabriel Martins Mastroberardino
6 days
  -> Obrigado, Gabriel!
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20 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
LUGAR


Explanation:
Observando-se o CONTEXTO, também cabe essa opção. Sim, place seria a palavra. Mas como disse, observa-se contexto,frase.

Giuliano Murta
Brazil
Local time: 02:03
Native speaker of: Native in PortuguesePortuguese
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21 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Estratégia de anúncio


Explanation:
Veja esta definição: Product placement nada mais é do que a estratégia de anunciar produtos de forma natural e praticamente “fantasma” no meio de uma cena em um filme, série ou qualquer produção audiovisual.


    Reference: http://https://rockcontent.com/br/blog/product-placement/
Luciana Alves
Brazil
Local time: 03:03
Native speaker of: Portuguese
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23 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
investimento


Explanation:
Sug.

ferreirac
Brazil
Local time: 03:03
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 20
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44 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
localização (do anúncio)


Explanation:
Sugestão.

https://www.google.com/search?sxsrf=ALeKk00xa68s898Qa-GNGDlI...

Example sentence(s):
  • As formas vermelhas (na tabela abaixo) indicam a localização do anúncio no vídeo ou na página de visualização.
  • A localização do anúncio tem um papel muito importante nos seus gastos.
Ana Vozone
Local time: 07:03
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 36
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
inserção


Explanation:
a possibility?
inserir 1 anuncio e 6 boletins de noticia...

Katarina Peters
Canada
Local time: 02:03
Native speaker of: Native in HungarianHungarian, Native in EnglishEnglish
PRO pts in category: 4
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
método de publicação OU método de divulgação


Explanation:
O item se refere ao método utilizado para publicar ou divulgar o anúncio.

Mario Freitas
Brazil
Local time: 03:03
Native speaker of: Native in EnglishEnglish
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1 day 3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
colocação


Explanation:
The term can be translated in this way in a broader context.

Raquel Nascimento
Brazil
Local time: 03:03
Works in field
Native speaker of: Native in PortuguesePortuguese
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