run of press (ROP)

Portuguese translation: sem localização obrigatória

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01:01 Dec 25, 2020
English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Journalism
English term or phrase: run of press (ROP)
Definition from Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.

Example sentence(s):
  • The main benefit of ROP ads is they can cost quite a bit less than other print ads. mediaspace solutions
  • But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. themediaonline
  • Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. Industry Surveys Publishing & Adv.
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Portuguese translation:sem localização obrigatória
Definition:
Anúncio pelo qual o anunciante paga um extra para que o anúncio seja colocado numa posição/página especial.
Selected response from:

Ana Vozone
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +2sem localização obrigatória
Ana Vozone
4anúncio indeterminado
Oliver Simões


  

Translations offered


19 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
anúncio indeterminado


Definition from Planejamento de Mídia:
Run of Press (Anúncio Indeterminado): Um anúncio em jornal para o qual não é especificada uma posição definida se diz inserida "no correr da impressão" (run of press, run of book). mas é inserido, em geral, na seção de noticiário geral. O termo também é usado em relação aos anúncios coloridos em jornal para distinguir a publicidade em cores na principal parte do jornal daquela colocada na revista do jornal (o suplemento de domingo).

Example sentence(s):
  • Jornal X Anúncio Determinado: R$25,00 Anúncio Indeterminado: R$55,00 - Rafaldini WordPress  
  • A Equipe com maior número de inscritos ganhará um Anúncio indeterminado de uma página no Jornal VS, além de 1 Troféu Especial. - Sympla  
  • Plano 3. Um Anúncio indeterminado diário de 30”. na programação da Rádio Bogê. - Classificados Radio Boge  
Oliver Simões
United States
Local time: 11:14
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 24
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3 days 7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
sem localização obrigatória


Definition from own experience or research:
Anúncio pelo qual o anunciante paga um extra para que o anúncio seja colocado numa posição/página especial.

Example sentence(s):
  • Localização obrigatória acrescida de 30%. Anúncio com localização obrigatória. https://www.google.com/search?q=%22localiza%C3%A7%C3%A3o+obrigat%C3%B3ria%22+publicidade&sxsrf=ALeKk00hjhPgLj-6SwcrkZEhh7V6nROwhA:1609144245388&ei=tZfpX8KcF5Lagwfi54bAAQ&start=10&sa=N&ved=2ahUKEwiCy425ofDtAhUS7eAKHeKzARgQ8tMDegQICRA7&biw=1206&bih=610 - Revista Meios e Publicidade  

Explanation:
A Google search brings up the term in 100% relevant contexts, ie, advertising rates for different newspapers and magazines.

https://www.google.com/search?q="localização obrigatória" pu...
Ana Vozone
Local time: 18:14
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 36

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Maria Teresa Borges de Almeida
36 mins
  -> Obrigada, Teresa!

Yes  Cláudia Pinheiro Pereira
8 hrs
  -> Obrigada, Cláudia!
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