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martech

Portuguese translation: Tecnologia para marketing

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15:56 Dec 27, 2019
English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
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Portuguese translation:Tecnologia para marketing
Definition:
É a junção de conhecimentos de ferramentas de TI e marketing. Principais atividades desenvolvido pelo Martech
1 – Gerenciamento do bando de dados de sua empresa fazendo algum comparativo com ferramentas de BI como Tableau;
2 – Ter noção em programação para saber o que seu Target necessita e ofertar isso no ambiente tecnológico do Marketing;
3 – Ter a harmonia de desenvolver ações logicas ao mesmo tempo humanas;
4 – Não poderia faltar o conhecimento profundo de Marketing, Marketing Digital e todas suas vertentes;
Selected response from:

Sergio Carré
Brazil
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +4Tecnologia para marketing
Sergio Carré
4martech
Crasso
4Marketing Tecnológico
Geocinara Avila


  

Translations offered


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
Tecnologia para marketing


Definition from Inside Digital:
É a junção de conhecimentos de ferramentas de TI e marketing. Principais atividades desenvolvido pelo Martech
1 – Gerenciamento do bando de dados de sua empresa fazendo algum comparativo com ferramentas de BI como Tableau;
2 – Ter noção em programação para saber o que seu Target necessita e ofertar isso no ambiente tecnológico do Marketing;
3 – Ter a harmonia de desenvolver ações logicas ao mesmo tempo humanas;
4 – Não poderia faltar o conhecimento profundo de Marketing, Marketing Digital e todas suas vertentes;

Example sentence(s):
  • "Quando se fala sobre Martech, tecnologia para marketing, nas empresas, existe uma dúvida frequente." - Ecommerce Brasil  
  • "Martech, ou tecnologia de marketing é a combinação de sistemas que facilitam as atividades de marketing." - Grupo Roteart  
Sergio Carré
Brazil
Local time: 16:13
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Vinicius Guerreiro
10 mins
  -> Muito obrigado, Vinícius!
Yes  Vanessa Santos NUNES
38 mins
  -> Muito obrigado, Vanessa!
Yes  Paulinho Fonseca
1 hr
  -> Muito obrigado, Paulinho!
Yes  Maria Teresa Borges de Almeida: Em PT(pt), diria tecnologias de marketing...
1 day 18 hrs
  -> Muito obrigado, Teresa!
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6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
martech


Definition from own experience or research:
"martech", ferramenta ou projeto que une tecnologia e marketing. Principalmete, marketing digital.

Example sentence(s):
Crasso
Local time: 16:13
Native speaker of: Native in PortuguesePortuguese
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1 day 3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Marketing Tecnológico


Definition from Artigo site www.drbmark:
Mar: marketing / tech: tecnologia

Example sentence(s):
  • Martech (ou Marketing Tecnológico) é um conceito que vem ganhando espaço e aceitação no mundo todo. - Artigo da DRB Marketing  

Explanation:
A tradução "Marketing Tecnológico" me parece mais natural e direta quando associamos a outras linguagens da área como marketing digital, além disso o termo que vem depois da palavra marketing marca a sua definição e qualificação.
Geocinara Avila
Brazil
Native speaker of: Portuguese
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