Copy deck

13:31 Mar 1, 2013
English to Norwegian translations [PRO]
Marketing - Marketing / Market Research / copywriting
English term or phrase: Copy deck
Copy deck is the text that fits into the “deck”—the frame or layout delineating copy flow.

En annen definisjon ser slik ut:
A copy deck is a written document supplied to a client at a presentation, to explain the advertising idea and present all the copy
Hanne Aas
Norway
Local time: 23:44


Summary of answers provided
4Referansedokument
Kristin Høgsve-Mouton
4tekstpakke
Norskpro


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
copy deck
Referansedokument


Explanation:
Jeg ville oversatt dette til referansedokument.

Et referansedokument inneholder all tekst som er spesifikk for en aktivitet eller forretning (produktbeskrivelser, kommunikasjonstekster, produkttitler, SKUs, utsalgspris, rabatter, rabattert pris, etc.)

Merk at det er forskjell på « style guide » og « copy deck » :
Style guide brukes som en « merkevarebibel » (typografi, farger, mønster, rammer og bilder etc.), mens et referansedokument/copy deck inneholder all teksten som skal brukes til en nettside eller kampanje.

Et referansedokument kan ha flere bruksområder. Det kan skrives til et markedsføringbyrå eller brukes ut mot kunde for å forklare en kreativ ide (slik du viser til i det andre eksempelet over).



    Reference: http://chrismarlow.com/what-copywriters-can-do-with-good-wor...
    Reference: http://www.indiemade.com/resource/branding-artists-try-these...
Kristin Høgsve-Mouton
France
Local time: 23:44
Specializes in field
Native speaker of: Native in NorwegianNorwegian, Native in Norwegian (Bokmal)Norwegian (Bokmal)
PRO pts in category: 4
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22 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
copy deck
tekstpakke


Explanation:
This refers to copy deck used to make web pages. See the references.


    Reference: http://www.transcreationagency.co.uk/
    Reference: http://www.transcreationagency.co.uk/no/
Norskpro
Norway
Local time: 23:44
Native speaker of: Native in NorwegianNorwegian
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