This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Malay
  3. Marketing / Market Research

brand loyalty

For term searches and specialty glossaries, please try the new GBK glossaries
17:45 Oct 19, 2009
English to Malay translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand loyalty
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):
  • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com
  • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
  • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz
Glossary-building KudoZ




This question was created by:
Glossary-building KudoZ
Glossary-building KudoZ


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5 +1kesetiaan jenama
Hisyam Muhammad


  

Translations offered


6 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
kesetiaan jenama


Definition from own experience or research:
Kecenderungan pengguna terus membeli jenama yang sama dalam pasaran yang sama berbanding dengan jenama lain.

Example sentence(s):
  • Namun beliau juga mendapati jika pelanggan mempunyai kesetiaan jenama yang tinggi untuk jenama yang berlainan dari yang dipasarkan, jenama tidak mempunyai kesan terhadap keputusan untuk membeli mereka. - Internet Study  
Hisyam Muhammad
Malaysia
Local time: 16:00
Native speaker of: Native in MalayMalay, Native in EnglishEnglish
PRO pts in category: 6

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Nordianah Ahmad
23 hrs
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search