above the fold

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17:56 May 5, 2010
English to Latvian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Internet, e-Commerce
English term or phrase: above the fold
Definition from Tha Canadian Marketing Association:
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

Example sentence(s):
  • Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. Clickz.com
  • But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. boxesandarrows.com
  • When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. Marketing Terms
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Summary of translations provided
4pirms ritināšanas redzamā daļa
Andris Dinaburgskis


Discussion entries: 2





  

Translations offered


60 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
pirms ritināšanas redzamā daļa


Definition from own experience or research:
Pirms ritināšanas redzamā e-pasta vai tīmekļa vietnes daļa, parasti visvēlamākā vieta informācijas izvietošanai, lai tā būtu vieglāk pamanāma.

Example sentence(s):
  • Pirms ritināšanas/pēc ritināšanas redzamā (tīmekļa lapas) informācija - ProZ.com  

Explanation:
Izmantoju par pamatu Ineses Pogas-Smith ieteikumu (paldies!), aizstājot vārdu informācija ar daļa, kas, iespējams, varētu būt precīzāk, jo nav runa par informāciju, bet par vietu informācijas izvietošanai, e-pasta vai tīmekļa lapas daļu.
Tekstā varētu tulkot: pirms ritināšanas redzamā [e-pasta / tīmekļa lapas] daļa.
Andris Dinaburgskis
Latvia
Local time: 23:46
Native speaker of: Native in LatvianLatvian
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