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cold canvassing

German translation: Kaltakquise

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00:55 Mar 19, 2021
English to German translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Finance (general)
English term or phrase: cold canvassing
Definition from MBA Skool:
a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.

Example sentence(s):
  • Because of the frequency of rejections in cold canvassing, the sales guys involved in it need to have the right attitude so that they do not get motivated. Marketing91
  • Cold canvassing is also a prospecting tactic but entails approaching your prospects door-to-door at their office or place of residence. Canvassing campaigns can also have a goal of collecting information about prospects rather than direct selling Close
  • If you locate your prospects in high concentration in a territory, then cold canvassing will work well. If your prospects are spread out, then walking/driving will become time-consuming, and the tactic won’t be as effective. Sales Pro Central
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

German translation:Kaltakquise
Definition:
Erstmalige Kontaktaufnahme eines Verkäufers mit einem potenziellen Kunden; dieser Gesprächspartner ist also weder bereits Kunde, noch hat er sich freiwillig gemeldet und um Kontakt gebeten.
Selected response from:

Andreas Baranowski
Japan
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +5Kaltakquise
Andreas Baranowski


  

Translations offered


1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +5
Kaltakquise


Definition from de.wiktionary.org:
Erstmalige Kontaktaufnahme eines Verkäufers mit einem potenziellen Kunden; dieser Gesprächspartner ist also weder bereits Kunde, noch hat er sich freiwillig gemeldet und um Kontakt gebeten.

Example sentence(s):
  • Mit Kaltakquise Neukunden zu gewinnen, ist für Existenzgründer nicht selten eine große Herausforderung - fuer-gruender.de  
Andreas Baranowski
Japan
Local time: 18:20
Native speaker of: Native in GermanGerman
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Steffen Walter
5 hrs
Yes  Susanne Schiewe
6 hrs
Yes  Harald Moelzer (medical-translator)
7 hrs
Yes  Gudrun Wolfrath
9 hrs
Yes  Teresa Reinhardt: aka cold calling
1 day 13 hrs
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