door opener

German translation: Türöffner

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	door opener
German translation:	Türöffner
Entered by:	Martin Rother

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00:55 Dec 4, 2020

English to German translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general)

English term or phrase: door opener

Definition from MBA Skool:
A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker.

Example sentence(s):

The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted Sticky Branding
All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. Developing Your B2B Sales Skills
That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. All Business

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GBK marketing and advertising specialists

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Türöffner

Definition:
Im Marketing werden bestimmte Aktionen oder Techniken als Türöffner bezeichnet, die neue Kundenkontakte, Verkaufschancen etc. befördern (z. B. Anschreiben, Anrufe, Kundendienstkontakte).

Selected response from:

Martin Rother
Germany

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

4 +6

Türöffner

Martin Rother

Translations offered

6 hrs confidence:

peer agreement (net): +6

Türöffner

Definition from own experience or research:
Im Marketing werden bestimmte Aktionen oder Techniken als Türöffner bezeichnet, die neue Kundenkontakte, Verkaufschancen etc. befördern (z. B. Anschreiben, Anrufe, Kundendienstkontakte).

Example sentence(s):

Sie gilt als Türöffner im Dialogmarketing: Die Betreffzeile. - ide-stampe.de
Einer der "Türöffner" bei der Neukundengewinnung ist ein Referenzschreiben, besonders dann, wenn der Referenzgeber einen guten Namen hat und von Ihrem potentiellen Neukunden vorbehaltlos akzeptiert wird. - experto.de

Explanation:
Gelegentlich wird im Deutschen auch direkt die englische Bezeichnung "door opener" verwendet.

Martin Rother
Germany
Local time: 08:48
Native speaker of:

German
PRO pts in category: 7

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door opener

German translation: Türöffner

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