00:55 Dec 4, 2020 |
English to French translations [PRO] Marketing - Marketing / Market Research Additional field(s): Advertising / Public Relations, Business/Commerce (general) | |||||
---|---|---|---|---|---|
| Glossary-building KudoZ Question posted on behalf of translation team:
This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible. |
Summary of translations provided | ||||
---|---|---|---|---|
4 +1 | door opener |
|
door opener Definition from e-marketing.fr definitions-marketing.com: Expression anglo-saxonne utilisée pour désigner l’objet (un cadeau) qu’un vendeur va utiliser au tout début de son argumentaire de vente pour favoriser le contact avec l’acheteur potentiel et susciter une prédisposition favorable de sa part. Il n’est pas destiné à déclencher la vente en tant que tel, mais simplement à permettre l’écoute de l’argumentaire commercial. « Door opener » (ouvreur de porte) fait allusion aux vendeurs à domicile qui utilisent ce principe pour pouvoir être invités à entrer au domicile d’un prospect. Example sentence(s):
Explanation: Although it appears in several marketing definitions sites, the Web as corpus search is less conclusive and rich in examples. This loan expression from the English language can be put between quotes in French, to stress the fact that it is a new "emprunt" (borrowing). Note: Borrowing: A <translation procedure> where the <translator> carries over a word or an expression from the <source text> into the <target text>, either because the <target language) does not have a lexicalized <correspondence>, or for stylistic or rhetorical reasons. Source: Translation Terminology. Terminología de la Traducción. Terminologie der Übersetzung. Jean Delisle and Hannelore Lee-Jahnke (editors) |
| |
Login to enter a peer comment (or grade) |
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.