dayparting

Finnish translation: ajallinen kohdentaminen

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21:05 Mar 22, 2020
English to Finnish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce, Marketing / Market Research
English term or phrase: dayparting
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

Example sentence(s):
  • For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. Disruptive Advertising
  • While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. PPC Hero
  • Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. AdRoll
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Finnish translation:ajallinen kohdentaminen
Definition:
Englannin kielen dayparting-käsite tarkoittaa verkkomainonnan ajallista kohdentamista niin, että mainonta on mahdollisimman (kustannus)tehokasta.
Selected response from:

Pertti Hietaranta
Finland
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2ajallinen kohdentaminen
Pertti Hietaranta


  

Translations offered


  confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
ajallinen kohdentaminen


Definition from Real time bidding verkkomainonnan...:
Englannin kielen dayparting-käsite tarkoittaa verkkomainonnan ajallista kohdentamista niin, että mainonta on mahdollisimman (kustannus)tehokasta.

Example sentence(s):
  • Verkkomainonnan ajallista kohdentamista (dayparting) voidaan harjoittaa eri kellonaikoina, päivinä, viikkoina tai kuukausina... . - Real time bidding verkkomainonnan...  
  • Tämä on havaittu verkon käytössä niin sanottuna dayparting-ilmiönä: aamulla halutaan tuoreita uutisia, ja illalla kiinnostavat viihde ja tapahtumatiedot. - Journalismin vastakohtia  
  • Ne mahdollistaisivat kuitenkin mainonnan dynaamisen kohdentamisen dayparts-ajattelulla, toisin sanoen vuorokauden- ja viikonajasta riippuen sisältö vaihtelisi eri kohderyhmille. - Markkinointi & Mainonta  
Pertti Hietaranta
Finland
Local time: 22:43
Native speaker of: Native in FinnishFinnish
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Tarja Karjalainen
27 days

Yes  Niina Lahokoski
39 days
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