above the fold

Finnish translation: taitteen yläpuolella

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:above the fold
Finnish translation:taitteen yläpuolella

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17:54 May 5, 2010
English to Finnish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Internet, e-Commerce
English term or phrase: above the fold
Definition from Tha Canadian Marketing Association:
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

Example sentence(s):
  • Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. Clickz.com
  • But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. boxesandarrows.com
  • When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. Marketing Terms
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taitteen yläpuolella
Definition:
Sähköpostin tai web-sivuston tärkein painopistealue lukusuunnan ja kiinnostavuuden takia on useimmiten "taitteen yläpuolella" (above the fold).
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Summary of translations provided
4 +2taitteen yläpuolella
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3 days 1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
taitteen yläpuolella


Definition from own experience or research:
Sähköpostin tai web-sivuston tärkein painopistealue lukusuunnan ja kiinnostavuuden takia on useimmiten "taitteen yläpuolella" (above the fold).

Example sentence(s):
  • Kun muita muuttujia ei ole, sivun taitteen yläpuolelle sijoitetuilla mainoksilla on taipumus toimia tehokkaammin kuin taitteen alapuolelle sijoitetuilla mainoksilla. - Google.com  
  • On tärkeää antaa AdSense-yksiköille kuvaavat ja helposti muistettavat nimet, joiden perusteella ne on helppo tunnistaa, jos haluat tehdä muutoksia myöhemmin. Suosittelemme seuraavaa mainosyksiköiden nimeämistapaa: omasivusto_osa_sijainti_TYP_koko. (TYP viittaa sanoihin "taitteen yläpuolella".) - Adsense  
Alfa Trans (X)
Local time: 11:17
Native speaker of: Finnish
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Karim Lahlou
2 days 22 hrs
  -> Kiitos, Karim!

Yes  Tarja Braun
6 days
  -> Kiitos, Tarja!
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