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market segmentation

Finnish translation: markkinoiden segmentointi

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:market segmentation
Finnish translation:markkinoiden segmentointi

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14:59 Nov 24, 2009
English to Finnish translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: market segmentation
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.

Example sentence(s):
  • There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
  • The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
  • The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
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markkinoiden segmentointi
Definition:
Markkinoiden segmentointi tarkoittaa sellaisten toisistaan selkeästi erottuvien ostajien ryhmien tunnistamista, jotka vaativat erilaisia tuotteita ja/tai markkinointikeinoja.
Selected response from:

Merja Jauhiainen
Finland
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2markkinoiden segmentointi
Merja Jauhiainen


  

Translations offered


27 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
markkinoiden segmentointi


Definition from www2.edu.fi:
Markkinoiden segmentointi tarkoittaa sellaisten toisistaan selkeästi erottuvien ostajien ryhmien tunnistamista, jotka vaativat erilaisia tuotteita ja/tai markkinointikeinoja.

Example sentence(s):
  • Markkinoiden segmentointi tarkoittaa kokonaismarkkinoiden jakamista ja ryhmittelyä toisistaan erottuviin pienempiin keskenään samanlaisiin osiin. Tällöin kullekin segmentille markkinoidaan eri tuotetta tai saman tuotteen eri versiota käyttäen erilaisia markkinointikeinoja (eri mainosmuodot ja myyntiperustelut). - www.aedu.sakky.fi  
  • Markkinoiden segmentointi voidaan suorittaa eri lähtökohdista, kuten esimerkiksi maantieteellisten rajojen suhteen, mutta lähtökohtana markkinoinnissa on kuitenkin aina asiakaskeskeisyys. Segmentoinnin lähtökohtana yritys pyrkii sopeuttamaan tarjontansa ja markkinointinsa asiakkassegmenttien odotuksiin ja toiveisiin. - www.uku.fi  
Merja Jauhiainen
Finland
Local time: 01:23
Native speaker of: Native in FinnishFinnish
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Arja Whiteside (X)
3 hrs
  -> Kiitos, Arja!
Yes  Sari Hellsten
16 hrs
  -> Kiitos, Sari!
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