brand loyalty

Finnish translation: merkkiuskollisuus

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English term or phrase:brand loyalty
Finnish translation:merkkiuskollisuus

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08:57 Aug 24, 2009
English to Finnish translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand loyalty
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):
  • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com
  • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
  • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz
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merkkiuskollisuus
Definition:
https://oa.doria.fi/bitstream/handle/10024/35842/nbnfi-fe200... (see page 8 for reference to D. A. Aaker's definition of Brand Loyalty).
Selected response from:

PeeGee (X)
Finland
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Summary of translations provided
5 +2merkkiuskollisuus
PeeGee (X)


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26 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
merkkiuskollisuus


Definition from "Managing Brand Equity" by D.A. Aaker:
https://oa.doria.fi/bitstream/handle/10024/35842/nbnfi-fe200... (see page 8 for reference to D. A. Aaker's definition of Brand Loyalty).

Example sentence(s):
  • ... Neljäs merkkiomaisuuden tekijä on Aakerin mukaan merkkiuskollisuus. Asiakkaat ovat usein hyvin uskollisia valitsemalleen merkkituotteelle tai -palvelulle. ... - Brandin vahvistaminen matkailualalla  
PeeGee (X)
Finland
Local time: 16:33
Native speaker of: Native in FinnishFinnish
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Jarkko Latvala
2 hrs
  -> Thanks, Jarkko!

Yes  Sari Hellsten
3 hrs
  -> Thanks for your support, Sari!
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