dayparting

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21:04 Mar 22, 2020
English to Croatian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce, Marketing / Market Research
English term or phrase: dayparting
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

Example sentence(s):
  • For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. Disruptive Advertising
  • While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. PPC Hero
  • Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. AdRoll
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Summary of translations provided
4Tempiranje oglasa
Lidija Djujic (X)
4Zakazivanje oglasa
Tea Komšić
4vremensko ciljanje (oglasa)
Tanja Vernić


  

Translations offered


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Tempiranje oglasa


Definition from Google AdWords Marketing:
TEMPIRANJE znači da se Vaš oglas prikazuje upravo u momentu kada klijenti traže Vaš proizvod ili uslugu.

Example sentence(s):
  • Prema njima možete kreirati i tempirati svoje oglase kako bi se pojavljivali upravo u vrijeme tih događaja. - Ostale društvene mreže  
  • Kako izgledaj oglasi, provjerite sami u nastavku, a mi ćemo samo dodati da je tempiranje oglasa izvrsno. - Samsung opet "bocka" Apple u novim oglas  
  • Facebook oglašavanje uključuje i tempiranje oglasa, uređivanje i dizajniranje, te slanje mjesečnih Izvještaja o uspješnosti rada. - Facebook održavanje  

Explanation:
Strateško tempiranje oglasa – kod remarketinga, vrlo je važno dozirati količinu i agresivnost prikazivanja oglasa. Korisnici se brzo zasite kada im se prikaže isti oglas na više lokacija u kratkom vremenskom periodu. Zato Facebook posjeduje alat koji omogućava da prikazivanje oglasa razlomite kroz više perioda u danu. Ova taktika ima posebno smisla ako dovoljno dobro poznajete svoju publiku, te možete procijeniti kada su najaktivniji na Facebooku. Tada u tim vremenskim periodima možete aktivirati oglase na sat-dva, te ih prikazati sljedeći dan u istom periodu – naravno, potpuno automatizirano.
https://webizrada.org/facebook-remarketing/

In Google Ads (formerly known as Google AdWords), this is known as dayparting (not to be mistaken with day partying) or ad scheduling.
https://www.wordstream.com/blog/ws/2014/07/30/ad-scheduling
Lidija Djujic (X)
Serbia
Local time: 09:19
Native speaker of: Native in CroatianCroatian, Native in BosnianBosnian
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6 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Zakazivanje oglasa


Definition from Hocu.ba:
Ova značajka je u stvari zakazivanje oglasa. Drugim riječima, omogućuje isključivanje i automatsko uključivanje oglasa tijekom tjedna po redovnom rasporedu.

Example sentence(s):
  • Ova značajka je u stvari zakazivanje oglasa. Drugim riječima, omogućuje isključivanje i automatsko uključivanje oglasa tijekom tjedna po redovnom rasporedu. - Hocu.ba  
Tea Komšić
Bosnia and Herzegovina
Local time: 09:19
Native speaker of: Croatian
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7 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
vremensko ciljanje (oglasa)


Definition from own experience or research:
Vremensko ciljanje prikazivanja oglasa - taktika online oglašavanja pri kojoj se određeni oglas prikazuje u vrijeme dana ili određeni dan u tjednu kada će efekt prikazivanja biti najbolji, a doseg do ciljane publike biti najveći

Example sentence(s):
  • Takva vrsta oglašavanja također je važna i korisnicima koji provode kampanje u kojima ciljaju samo korisnike putem mobilnih uređaja i čije su odredišne stranice prethodno podešene za ovu vrstu uređaja. Između ostalih načina ciljanja korisnika tu su još ciljanje jezika i vremensko ciljanje prikazivanja oglasa - KG-Media website  
  • Između ostalih načina ciljanja korisnika tu su još ciljanje jezika i vremensko ciljanje prikazivanja oglasa. - Redbrick blog  
Tanja Vernić
Croatia
Local time: 09:19
Native speaker of: Croatian
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