banner blindness

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00:55 Oct 9, 2020
English to Chinese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Summary of translations provided
4旗帜盲点
Carolyn Batay 蔡虹虹


Discussion entries: 1





  

Translations offered


13 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
旗帜盲点


Definition from Baidu:
旗帜盲点(banner blindness),是网页使用中的一种现象,指网站访问者自觉或不自觉地忽略横幅样的信息,又可称为广告的盲目性。

Example sentence(s):
  • 促销和广告会掩盖网站里的内容,也会让用户很难集中注意力去完成任务,更不用说那些看起来像广告的事情常常会被用户忽略(这种现象被称为:旗帜盲点)。 - CTMON  
Carolyn Batay 蔡虹虹
Philippines
Local time: 19:53
Native speaker of: Native in ChineseChinese
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