15:56 Dec 27, 2019 |
English to Chinese translations [PRO] Marketing - Advertising / Public Relations Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang | ||||
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Summary of translations provided | ||||
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5 | 营销技术 |
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4 | 智慧营销 |
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Discussion entries: 1 | |
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营销技术 Definition from 2019 MarTech Whitepapers: 即Marketing 和Technology的融合, 特指利用技术手段实现营销目的的手段和工具。 Example sentence(s):
Explanation: 得益于广告技术(AdTech)这些年的发展和技术手段的进一步成熟以及数据的开放共通,越来越多的企业开始借助技术和数据手段(比如人工智能)去解决以往单纯的广告投放无法解决的营销难题。营销技术(Marketing Technology,简称 MarTech)也由此走进了更多营销人的视野。 https://socialbeta.com/t/china-martech-landscape-2018 生造词,即Marketing 和Technology的融合, 特指利用技术手段实现营销目的的手段和工具。 |
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智慧营销 Definition from 百度百科: MarTech,概念创始人为Scott Brinker,可以帮助企业通过依靠技术和数据配置营销资源,优化企业的营销策略,实现营销活动的全链路的自动化,帮助企业以营销来驱动运营,优化用户管理,制定营销策略,是一种智慧营销概念。 Example sentence(s):
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