blue ocean strategy

For term searches and specialty glossaries, please try the new GBK glossaries
00:56 Jun 22, 2020
English to Bosnian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5Strategija plavog okeana
Elvedina Delic


  

Translations offered


6 hrs   confidence: Answerer confidence 5/5
Strategija plavog okeana


Definition from MODERNA VREMENA INFO e-zine & portal za :
Knjiga «Strategija plavog okeana» razvija posve novi pristup strategiji poduzeća koji se temelji na ideji napuštanja crvenog oceana, tradicionalne strategije bespoštedne konkurencije i stvaranja plavog oceana kao neupitnog prostora na tržištu, čime se konkurencija čini sporednom.

Example sentence(s):
  • Umjesto dijeljenja postojeće potražnje, strategija plavog okeana usmjerava se prema povećanju potražnje i odvajanju od konkurencije. - M.E.P. d.o.o. - KNJIŽARA  
Elvedina Delic
Local time: 23:54
Native speaker of: Native in BosnianBosnian, Native in EnglishEnglish
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search