超级符号

English translation: iconic sign

08:48 Apr 3, 2016
Chinese to English translations [PRO]
Bus/Financial - Marketing / Market Research
Chinese term or phrase: 超级符号
Context: 品牌超级符号概念设定品牌形象及产品卖点画面设定

Super- or Hyper-Symbol? Also used with "discourse."
xltranslation
China
Local time: 22:22
English translation:iconic sign
Explanation:
超级符号 iconic sign
概念设定 concept, signified
品牌形象设定 setting the brand image, sign, signifier, signified
产品卖点画面设定 setting the graphics of the product sales features, with graphics as signifier

The marketing strategies often borrow the theories and ideas from Roland Barthes and Ferdinand de Saussure. The language (discourse) is one type that the sign system covers, its connotations and denotations are to be carefully weighed in order to come up with the right marketing strategies.

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tanglsus
United States
Local time: 10:22
Grading comment
Selected automatically based on peer agreement.
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Summary of answers provided
3 +2iconic sign
tanglsus


  

Answers


1 day 5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
iconic sign


Explanation:
超级符号 iconic sign
概念设定 concept, signified
品牌形象设定 setting the brand image, sign, signifier, signified
产品卖点画面设定 setting the graphics of the product sales features, with graphics as signifier

The marketing strategies often borrow the theories and ideas from Roland Barthes and Ferdinand de Saussure. The language (discourse) is one type that the sign system covers, its connotations and denotations are to be carefully weighed in order to come up with the right marketing strategies.

供参考

Example sentence(s):
  • https://en.wikipedia.org/wiki/Sign_system

    Reference: http://cltrlstdies.blogspot.com/2007/09/barthes-intro-signif...
    Reference: http://changingminds.org/explanations/critical_theory/concep...
tanglsus
United States
Local time: 10:22
Works in field
Native speaker of: Native in ChineseChinese
PRO pts in category: 12
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Vivian Du (PhD)
4 hrs
  -> thank you

agree  Frank Zou
10 hrs
  -> thank you
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