08:48 Apr 3, 2016 |
Chinese to English translations [PRO] Bus/Financial - Marketing / Market Research | |||||||
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| Selected response from: tanglsus United States Local time: 10:22 | ||||||
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3 +2 | iconic sign |
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iconic sign Explanation: 超级符号 iconic sign 概念设定 concept, signified 品牌形象设定 setting the brand image, sign, signifier, signified 产品卖点画面设定 setting the graphics of the product sales features, with graphics as signifier The marketing strategies often borrow the theories and ideas from Roland Barthes and Ferdinand de Saussure. The language (discourse) is one type that the sign system covers, its connotations and denotations are to be carefully weighed in order to come up with the right marketing strategies. 供参考 Example sentence(s):
Reference: http://cltrlstdies.blogspot.com/2007/09/barthes-intro-signif... Reference: http://changingminds.org/explanations/critical_theory/concep... |
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