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Poll: The best marketing strategy to get more clients is:
Thread poster: ProZ.com Staff
ProZ.com Staff
ProZ.com Staff
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Apr 2

This forum topic is for the discussion of the poll question "The best marketing strategy to get more clients is:".

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Maria Teresa Borges de Almeida
Maria Teresa Borges de Almeida  Identity Verified
Portugal
Local time: 09:18
Member (2007)
English to Portuguese
+ ...
Other (all of the above) Apr 2

I’ve been translating for over 30 years and I still don’t know what is the BEST strategy, so I’d say all the above plus consistently produce great work in order to keep my clients and to be recommended by them.

P.S. Being in the right place at the right time and… knowing what to do when you’re there.

[Edited at 2024-04-02 09:00 GMT]

Iulia Parvu
Kay Denney
Josephine Cassar
Dan Lucas
Katia Grillo
Thayenga
Sandra Boca
 
Betül Öztürk
Betül Öztürk
Türkiye
Local time: 11:18
Member (2021)
English to Turkish
+ ...
other Apr 2

The best strategy is having some luck, unfortunately none of these works without that.

IrinaN
Thayenga
P.L.F. Persio
Kevin Fulton
Maria Teresa Borges de Almeida
Andrea Castro
 
Christopher Schröder
Christopher Schröder
United Kingdom
Member (2011)
Swedish to English
+ ...
The answer Apr 2

The best marketing strategy to get more clients is ... available from Keki & Associates today for a special one-off price of only $499.

PM me your bank account number and PIN for full details.

Rachel Waddington
Maria Teresa Borges de Almeida
Ines Radionovas-Lagoutte, PhD
Dan Lucas
Baran Keki
Becca Resnik
Liena Vijupe
 
Felipe Tomasi
Felipe Tomasi  Identity Verified
Brazil
Local time: 05:18
Member
English to Portuguese
+ ...
A mix Apr 2

I would say it is a mix of applying to agencies and jobs, networking with colleagues, online marketing to direct clients and also nudging dormant clients.

Melanie Meyer
P.L.F. Persio
Rachel Waddington
Andrea Castro
Laeticia Maris
 
Alexandra Speirs
Alexandra Speirs  Identity Verified
Local time: 10:18
Italian to English
+ ...
grapevine Apr 2

I've had very little work from any contacts on Proz, the same applies to contacting agencies.
All my best contacts have come as a result of working with translators in other language pairs who referred their clients to me for English.

P.L.F. Persio
 
Rachel Waddington
Rachel Waddington  Identity Verified
United Kingdom
Local time: 09:18
Dutch to English
+ ...
There isn't one Apr 2

There is no "best" marketing strategy that will work for everyone. It depends very much on who your ideal client is. If you are targetting tourism companies in your own town your strategy will be different to those hoping to work for large engineering companies in another country. Translation agencies require a different approach to direct clients.

Start by working out who your ideal client is and what you can offer them that your competitors can't. Then you can start thinking about... See more
There is no "best" marketing strategy that will work for everyone. It depends very much on who your ideal client is. If you are targetting tourism companies in your own town your strategy will be different to those hoping to work for large engineering companies in another country. Translation agencies require a different approach to direct clients.

Start by working out who your ideal client is and what you can offer them that your competitors can't. Then you can start thinking about how to get your message across to them. ▲ Collapse


Becca Resnik
P.L.F. Persio
Dan Lucas
Philip Lees
Anton Konashenok
 


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Poll: The best marketing strategy to get more clients is:






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