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whole product category

Portuguese translation: categoria de produtos completos

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:whole product category
Portuguese translation:categoria de produtos completos
Entered by: Cintia Galbo

17:36 Jun 23, 2017
English to Portuguese translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: whole product category
The result of the campaign strategy was 4 x more winter socks sold on the retailer’s website compared to the whole product category.

One of the key areas of the book that is not talked about enough, in my opinion, is the idea of the “whole product.” Frankly, it should be cited and referenced as often as “the chasm.” The whole product idea really is, in many ways, the precursor to the whole customer experience movement. The idea—your product alone is rarely enough for a customer to capture value. It has to be surrounded by many other things (support, partners, implementation skills, etc.) in order to get value. Technology companies often oversell what their product can “accomplish” on its own and don’t think about the whole product enough.

In marketing, a whole product is a generic product (or core product) augmented by everything that is needed for the customer to have a compelling reason to buy. The core product is the tangible product that the customer experiences. The whole product typically augments the core product with additional elements required for the product to have compelling value to a customer. For example, if a personal computer is the core product, then whole product would include software applications, training classes, peripheral devices (mouse, keyboard, printer, etc.), and internet service. Without these additional product components, the core product would not be very useful.
Cintia Galbo
categoria de produtos completos
Explanation:
Sugestão. O produto vem completo, com todos os opcionais, vamos dizer.
Selected response from:

Matheus Chaud
Brazil
Local time: 16:25
Grading comment
Obrigada!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3categoria de produtos (vendidos) por atacado
Teresa Freixinho
4categoria de produtos completos
Matheus Chaud
4categoria de produtos estendidos
Rafael Sousa Brazlate


Discussion entries: 1





  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
categoria de produtos completos


Explanation:
Sugestão. O produto vem completo, com todos os opcionais, vamos dizer.

Matheus Chaud
Brazil
Local time: 16:25
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 489
Grading comment
Obrigada!
Login to enter a peer comment (or grade)

12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
categoria de produtos (vendidos) por atacado


Explanation:
Pela frase infiro que seja uma comparação de vendas por varejo (no caso do site) e por atacado. Ao que parece as vendas no varejo superam às por atacado. Ou seja, a estratégia comercial de varejo está funcionando.

Teresa Freixinho
Brazil
Local time: 16:25
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 32

Peer comments on this answer (and responses from the answerer)
agree  Paulinho Fonseca: Tive o mesmo 'insight' através de: "...retailer’s website compared to the whole product category..."
1 hr
  -> Obrigada, Paulinho!
agree  Mario Freitas: Em Portugal, "venda por grosso"... eu só citei porque a Cíntia trabalha em Pt-Pt. Bjs.
2 hrs
  -> Que interessante, não sabia que eles falavam assim em Portugal! Obrigada, Mario!
agree  Margarida Ataide: É isso mesmo, Mário!
14 hrs
  -> Obrigada, Itineuropa!
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53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
categoria de produtos estendidos


Explanation:
Partindo do espanhol, encontrei esta definição no site da IBM:

https://publib.boulder.ibm.com/tividd/td/ITPME/GI11-4200-01/...

Rafael Sousa Brazlate
Brazil
Local time: 16:25
Specializes in field
Native speaker of: Portuguese
PRO pts in category: 12
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